
Research has shown for many years that it typically costs
eight times as much to win work from a new client as it does
to win repeat business from an established client. Yet time
and again professional organisations lose sight of basic client
care rules, and fail to hold onto some of their best clients.
This half day workshop addresses this by covering:
• Why clients leave
• How to make clients feel
valued
• Ethical cross-selling
• Detecting the danger
signs
• Running an effective
client relationship management programme
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